ANONIMA



Saw this design group from the 60’s and their work is reaallyyy good. Take a look.

An Anonima Idea (within the world)

Anonima means anonymity for its members in regard to the world. Anonymity is not necessarily a virtue in itself, an ideal state to be achieved. It is the basis of any group which values the results of collaboration more than the individual distinction of the collaborators.

Anonima has as a purpose within the world, the frustration of any attempts to misdirect, misrepresent, or misinterpret its activities. Anonima thus means no to Commercial Galleries, Biennales, Competitions, Prizes, Commissions, Mass Media Publicity, Critics, and Architects. At stake is the freedom to make the work, to exhibit the work, in whatever form and whenever it seems necessary, or simply to withhold it, following the rhythm of the artist and the development of his work, rather than the market of any of its more subtle extensions.

? 1966


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